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  • Photography: Rhys Altham
    Event Photography: Natalie Kyte
    Art Directiors: Hannah Van Harskamp, Paul Hanna
    Graphic Design: Alana Caporella

Ryderwear is an Australian athletic wear brand where fitness meets fashion. As part of the creative team, we created a new toolkit to keep consistancy across the brand. Letting the clothes and photography speak for themselves with minimalistic but bold typography and short but impactful statements.

Unstoppable Event

2023

Celebrating the new collection, Ryderwear’s Unstoppable event was a celebration of self-love. A warm and calming colour palette was the backdrop for this day, with inspiring and empowering messaging displayed throughout the space. Special guest and author Alexis Fernandez-Preiksa was there to talk to the girls about self love and her book The Neuro Science of Self-Love which each of the girls got to take home with a Carry Self-Love With You tote bag.